HARD SELL: is an advertisement or campaign that uses a more direct, forceful, and overt sales message. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase.
SOFT SELL: is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low-pressure sales technique, it may not result in a sale the first time a product is presented.
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