John Lewis's Christmas' Advert is now a typical thing for this time of the year. I personally love these ads because they’re always very deep, sentitive and always make me cry.
This year wasn’t different. The story is about one little girl who, one night, looking through her telescope at the moon, she finds an old man living there. She’s amazed, and she keeps watching him, but she can notice that the man is feeling alone and isn’t happy, so she wants to help him. She tries to send him a message in several ways, but she can’t do it. Then, on Christmas night, she manages to send a telescope to the man in the moon with balloons. The man smiles when he notices that someone cares about him, and he’s even happier when she can finally see the little girl in her house watching him and waving at him. Personally, I liked very much, even made my cry! The part I liked the most was the end, when the man and the girl finally can see each other and both smile (and even we can see the man crying). But the most important and beautiful thing of the ad is the message that is sending to us: not to forget the people who are alone in Christmas (specially the old people) and make them feel wanted and that someone cares about them. It makes me think about how isolated many elderly people are all year round and especially at Christmas.
Like always, there were people who criticized the ad (it’s normal, we all can express our opinion about something). Most of the reviews said that the ad has got no logical sense. They said that, if this was real, the man couldn’t breathe, or the girl couldn’t send him the message and other things. But, I say, why this ad has to be logical? It’s an ad, it can be illogical, magical or whatever it wants. Also, it’s a CHRISTMAS ad, and Christmas, among other things, represents magic, so it doesn’t have to be strange if a Christmas ad is magical or illogical. Another thing is that the previous John Lewis ads weren’t logical (for example, the one which 2 snowmen fall in love), and the people didn’t criticized that (or didn’t criticized that much).
Another thing that people say is that this ad is telling us to buy presents to solve the problem of solitude. About that, I think they’re missing the point. This advert is telling us that it’s the little things and acts of kindness that have the power to make the most difference in society. Just checking up on your elderly neighbour, speak to them, inviting them to Christmas Dinner… These things mean more than any amount of money ever could. It’s not about buying things; it’s about caring for the people that they think no one is caring about them.So, in summary, I’ve loved this ad and the message that is sending to us: “Show someone they’re loved this Christmas”.
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